Recent reports by AgThentic


Accelerating the development of agtech solutions worth adopting

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Innovation in agriculture is not a new phenomenon, in fact Australian farmers are considered among the most innovative in the world.

Technologies such as automation, GPS guidance, yield mapping, sensors and remote imaging were considered cutting edge just a few years ago, but now are commonplace.

Technology has always been part of agriculture but the current rate of change is unprecedented and poses unique challenges and opportunities for the sector.

This report acknowledges the barriers farmers face interacting with agtech and seeks to highlight opportunities for entrepreneurs, farmers, researchers and the service sector to understand the needs of each group and build relationships necessary to drive technology adoption in the sector.

Prepared for AgriFutures Australia, published September 2018. 

Emerging technologies in agriculture: Consumer perceptions around emerging agtech

Emerging Technology Consumer Perceptions

The adoption of emerging technologies in Australian agriculture is expanding at a rate greater than the consumer’s capacity to understand the opportunities.

Emerging technologies have already proven be a key driver in the future sustainability and profitability of Australian agriculture. With the sector likely to continue to increase its reliance on new technologies over the short to medium term, it is important to understand what the likely implications from consumers will be, and whether there is a role for industry and others to proactively engage with consumers in this space.

This project provides an updated and expanded assessment of the top ten emerging technologies across the agricultural sector to examine the real and perceived barriers to technology adoption, and to ensure the agriculture industry is well-equipped to maintain social licence.

Prepared for AgriFutures Australia in collaboration with GHD. Published August 2018. 

Seeds of success: Advancing digital agriculture from point solutions to platforms

The digital revolution in agriculture has the potential to fundamentally change the way in which our food and fibre production systems and supply chains operate. Agriculture stakeholders in Australia are beginning to see the opportunities of digital agriculture, and venture capital-backed Australian start-ups are starting to emerge.

This report for the United States Studies Centre looked at the relative maturity of digital agriculture technology in Australia and the United States. It identifies barriers that are limiting the development and the widespread diffusion of digital agriculture technologies in Australia - specifically, the disconnect between the technology sector and the farming community, and weak value propositions for farmers.

Published August 2018.


A Guide to Startup Resources for Agriculture & Food Technology Innovation

Bridging the gaps between innovation, investment, and business. 

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This report, produced in collaboration with AgFunder and Ag Innovation Development Group, identifies the 91 global resources that are focused on providing support for agriculture and food technology innovation. We propose definitions for the emerging categories of resources in this sectors, such as accelerators, prizes, and incubators, and identify five key gaps within the food and agriculture technology innovation ecosystem. Like what you see? Check out the live version of this data here. 

Report last updated: Nov 4, 2016

Unlocking Capital for Sustainability Oriented Ventures

7 Key Lessons for Entrepreneurs

Entrepreneurship is challenging in all cases, and raising capital can be especially difficult. For sustainability-oriented entrepreneurs who aspire to realize a positive environmental or social impact through the success of their for-profit business, the challenge of raising capital is even greater. 

In this guide, we answer the question: How can sustainability-oriented entrepreneurs attract the necessary capital required to grow their business and ultimately realize their social or environmental impact? Drawing on various research efforts looking at sustainability-oriented innovation, we provide seven actionable lessons to help entrepreneurs raise the capital they need to successfully accelerate their sustainability-oriented innovations. For each lesson, we include a case study example and a checklist of questions to help sustainability-entrepreneurs take action immediately.


Access our proprietary MIT-published insights into how startups, corporates & investors can accelerate food system innovation