Recent reports by AgThentic


Getting AgTech Ready


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The past ten years have seen an explosion of new technologies entering agriculture. This wave of activity holds potential for the agricultural industry. But despite the potential, the volume of activity and the vast range of new products has created confusion and frustration.

To help other producers get value from agtech, we interviewed five innovative farmers on their journey with agtech and captured their tips for getting agtech ready:

  1. Start with the problem

  2. Find technologies that fit your workflows and systems

  3. Evaluate more than the product

  4. Keep it simple and start slow

  5. Look for inspiration and don’t be afraid to ask for help

This eBook and the four accompanying AgTech So What..? podcast episodes were created in partnership with Decipher, an easy-to-use precision agriculture (PA) solution helping growers and agronomists in more than 60 different countries identify and address variability, track growth performance and make data driven decisions. Born within the Industrials Division of Wesfarmers, Decipher draws upon 100 years of agricultural knowledge and expertise in products, soils, research and agronomy.

Building a globally recognised AgTech ecosystem in Australia

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AgTech — the wave of emerging technologies such as robotics, artificial intelligence, machine learning and biotechnology coming to food and agriculture — is increasingly creating opportunity for investors, entrepreneurs, farmers and consumers.

With the potential to both benefit Australia’s agricultural sector and create direct economic benefits through commercialisation of new technology, a strong AgTech specialisation would be of substantial benefit to Australia. A goal to lift AgTech’s share of venture capital (VC) in Australia from 1 per cent in 2018 to 20 per cent by 2030 would see AgTech take its place as a national priority and position Australia as a global leader.

This report explores how Australia can build a globally recognised AgTech ecosystem in Australia. Analysing the relationship between American start-up ecosystems and venture capital investment, and in particular looking at the impact that specialisation can have in building successful ecosystems, such as in St Louis, Missouri, offers insight as to how Australia can catalyse the development of the local sector. 

Prepared for the United States Study Centre at the University of Sydney, published August 2019


Accelerating the development of agtech solutions worth adopting

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Innovation in agriculture is not a new phenomenon, in fact Australian farmers are considered among the most innovative in the world.

Technologies such as automation, GPS guidance, yield mapping, sensors and remote imaging were considered cutting edge just a few years ago, but now are commonplace.

Technology has always been part of agriculture but the current rate of change is unprecedented and poses unique challenges and opportunities for the sector.

This report acknowledges the barriers farmers face interacting with agtech and seeks to highlight opportunities for entrepreneurs, farmers, researchers and the service sector to understand the needs of each group and build relationships necessary to drive technology adoption in the sector.

Prepared for AgriFutures Australia, published September 2018. 

Emerging technologies in agriculture: Consumer perceptions around emerging agtech

Emerging Technology Consumer Perceptions

The adoption of emerging technologies in Australian agriculture is expanding at a rate greater than the consumer’s capacity to understand the opportunities.

Emerging technologies have already proven be a key driver in the future sustainability and profitability of Australian agriculture. With the sector likely to continue to increase its reliance on new technologies over the short to medium term, it is important to understand what the likely implications from consumers will be, and whether there is a role for industry and others to proactively engage with consumers in this space.

This project provides an updated and expanded assessment of the top ten emerging technologies across the agricultural sector to examine the real and perceived barriers to technology adoption, and to ensure the agriculture industry is well-equipped to maintain social licence.

Prepared for AgriFutures Australia in collaboration with GHD. Published August 2018. 

Seeds of success: Advancing digital agriculture from point solutions to platforms

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The digital revolution in agriculture has the potential to fundamentally change the way in which our food and fibre production systems and supply chains operate. Agriculture stakeholders in Australia are beginning to see the opportunities of digital agriculture, and venture capital-backed Australian start-ups are starting to emerge.

This report for the United States Studies Centre looked at the relative maturity of digital agriculture technology in Australia and the United States. It identifies barriers that are limiting the development and the widespread diffusion of digital agriculture technologies in Australia - specifically, the disconnect between the technology sector and the farming community, and weak value propositions for farmers.

Published August 2018.


A Guide to Startup Resources for Agriculture & Food Technology Innovation

Bridging the gaps between innovation, investment, and business. 

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This report, produced in collaboration with AgFunder and Ag Innovation Development Group, identifies the 91 global resources that are focused on providing support for agriculture and food technology innovation. We propose definitions for the emerging categories of resources in this sectors, such as accelerators, prizes, and incubators, and identify five key gaps within the food and agriculture technology innovation ecosystem. Like what you see? Check out the live version of this data here. 

Report last updated: Nov 4, 2016

Unlocking Capital for Sustainability Oriented Ventures

7 Key Lessons for Entrepreneurs

Entrepreneurship is challenging in all cases, and raising capital can be especially difficult. For sustainability-oriented entrepreneurs who aspire to realize a positive environmental or social impact through the success of their for-profit business, the challenge of raising capital is even greater. 

In this guide, we answer the question: How can sustainability-oriented entrepreneurs attract the necessary capital required to grow their business and ultimately realize their social or environmental impact? Drawing on various research efforts looking at sustainability-oriented innovation, we provide seven actionable lessons to help entrepreneurs raise the capital they need to successfully accelerate their sustainability-oriented innovations. For each lesson, we include a case study example and a checklist of questions to help sustainability-entrepreneurs take action immediately.


Access our proprietary MIT-published insights into how startups, corporates & investors can accelerate food system innovation