Sarah Nolet - Partner & CEO

Sarah Nolet is an internationally recognized food systems innovation expert, the CEO and Founder of AgThentic, a global food and agriculture strategy firm, and co-founder of Tenacious Ventures, Australia’s first dedicated agrifood tech VC firm. Sarah has been instrumental in building the early stage agtech ecosystem in Australia - from advising dozens of startups, designing accelerator programs and consulting to established agribusinesses, to helping industry, universities and government develop and implement forward-looking initiatives in food system innovation. She is also the host of the AgTech...So What? podcast, and co-founder of Farmers2Founders, a national innovation program for primary producers.


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Matthew Pryor - Partner

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Matthew Pryor, who grew up in country Victoria, is recognized for his expertise in building and scaling agricultural technology businesses, from early prototyping, to capital raising, to exit through trade sale. Matthew was the co-founder and Chief Technology Officer of Observant, established in 2003 to use technology to manage scarce agricultural water in drought-hardened north Western Australia. Observant expanded to provide irrigation solutions for all types of farming operations throughout Australia and globally, leading to its acquisition by Jain Irrigation.  Matthew is also on the board of Rocket Seeder, a not-for-profit, member-based organisation committed to supporting food and agriculture entrepreneurs.


Cass Mao- Principal Advisor

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Cass Mao is a strategy and growth specialist with a focus on emerging technology. With a background in sales and marketing, she has led the go-to-market of two Australian startups, scaled social enterprise incubator Vibewire as Executive Director, and managed portfolio companies at venture capital fund Trimantium Capital.

As a consultant and presenter, Cass has worked with organisations including GroupM, ABC, the Foundation for Young Australians, National Council of Social Services, Vivid Ideas, University of Technology Sydney, Optus and Private Wealth Network. 

Cass holds a Bachelor of Commerce from the University of Sydney. She is a Board Director of Youth Without Borders, and was named a Global Shaper of the World Economic Forum in 2015. She represented Australia as a delegate to the G20 Young Entrepreneurs Alliance Global Summit in Germany and was selected by the U.S. Department of State for the International Visitor Leadership Program in 2017.


Georgia Pugh- Principal Advisor


Georgia Pugh is an experienced commercial agribusiness professional. She is passionate about food and agriculture, bringing a strong background and deep understanding of operations and key performance drivers across all levels of the sector. She specializes in providing commercial and strategic business support, leadership, research and analysis to optimize business performance. 

Georgia grew up on, and continues to have an active interest in, her family’s mixed cropping and livestock farm in southwest Western Australia. She has also worked as a senior commercial analyst at a large international food processing and logistics agribusiness and as a specialist AgTech R&D incentives consultant at PwC. 

Georgia holds a Bachelor degree in Agricultural Science (with First Class Honours) and a Bachelor of Commerce with majors in accounting, entrepreneurship and innovation at the University of Western Australia.


Kate Trotter- Marketing/Comms Lead

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Kate is an experienced marketing and communications professional, with experience in stakeholder engagement and event management through her previous role at the Australian Farm Institute. Originally from rural Sydney, Kate has travelled extensively, working across NSW with producers, corporate agribusinesses, and research & development organizations. 

Kate is passionate about advocating for an innovative, sustainable, and profitable future for agriculture. Kate believes that viable succession planning, innovation, and support for the next generation is crucial to Australia’s future food and fibre prosperity. She not only brings a vibrant passion for the land and a love of Australian agriculture to the team, but also a very obedient kelpie pup.

Kate is in her final trimester of a Bachelor’s degree in Agriculture and Business from the University of New England in Armidale, NSW.



At AgThentic, we bring a global network of leading consultants with expertise in agricultural economics, venture capital, technology and entrepreneurship, and data-driven research to help our clients build the food system of the future.


Mark Ferguson (Ferg)

Mark has spent his career in extensive agriculture working throughout Australia and New Zealand.  He grew up on the family farm in the Victorian Mallee and spent his early career working in various research organisations. Mark has a PhD in applied sheep genetics and is a recognised leader in the sheep industry. He now owns and runs an innovation and consulting company neXtgen Agri Ltd based in Christchurch, with projects and clients across both islands of NZ and most states of Australia. 

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David Ansley

Entrepreneur, management consultant and emerging technology guru.

For five years at Accenture, David led consulting teams to help major APAC corporations develop strategy, improve their supply chains, build better customer interactions, and identify how to create value from IT and the internet.

Recent Speaking and Writing

What Clients and Partners Say

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Sarah is an expert in the agtech industry, constantly on the cutting edge of innovation in the food system. Her contributions to AgFunder News have been invaluable, including a top 10 most read article in 2016. Our work with AgThentic highlights Sarah’s commitment to raise the bar in agtech- she’s someone to watch.”

- Rob Leclerc, CEO, AgFunder

Each year we have hundreds of students come through MIT Sloan, and each year I am proud to see how capable and accomplished our students are. Then every once in awhile someone comes along who truly blows me away. Sarah is one of a kind - she is both visionary and practical, disciplined and joyful, expert and eager to learn. Watch out, world.

- Jason Jay, Director, Sustainability Initiative at MIT Sloan

“Sarah was a great addition to the 2017 400M agtech event. Sarah is on top of the latest topics in agtech globally, and her talk was engaging and informative. Many of the pitching startups also appreciated that Sarah was able to provide insights and practical pitch feedback after the event.”

- Ben Lyons, CEO, Food Leaders Australia